REID makes bikes that people love to ride. With a complete range of bikes including vintage, urban, road and mountain to suit every type of rider, REID has grown from being one of
Australia's favourite bike brands to now being available around the world - in over 500 retailers across more than 19 countries.
REID has built a world-class team of skilled and passionate design and specification staff with global bike industry experience. From design through to sourcing, production and quality control, REID now has control over every step it takes to build a great bike.